I was told to branch out more ideas and sketches from the 3 different concepts that I have in creating this infographic. Exploration of typefaces and color, as well as different techniques that can be applied to the infographic is also necessary.
My first concept is the security / caution / yellow lines themed infographic. The idea is that for people to be aware of certain subtle traits that ordinary people have which may suggest that they’re an abuser; so before you let someone into your life, better set up those security lines. The look for this poster will be more like the standard infographics with vectors and 3 color palette. Since the theme is alert and security lines, there will be lots of yellow and black.
Second approach is to represent the built up of abusive behavior and/or impact of abuse (the damage and harm) through color. This concept evolved to the application of the built up onto the form of typeface – the type disintegrates as it gets closer to the figure of the abuser.
This idea also arise because of how different the words “abuse” and “abuser” are, with a mere addition of a “R”. Abuse is hurtful, harmful, damaging and destructive to the person being subjected of it, while an abuser is confident, looks like any other normal people, unemotional, rigid, stiff. I’ll experiment with customising the type by using either markers, watercolor (so it looks more expressive) as well as digital painting on Photoshop.
For this poster I’ll try to use both photograph (realistic) and vector together.
Third idea is to present the “How Abuser Work” infographic in a blueprint looking poster, to portray the tactical mind of the abusers who plan each and every of their moves towards their victims so that they can gain full and total control of them. The look for this poster will be more futuristic and less expressive than the second concept.
Typeface that I chose for this are futuristic looking, and some of them (like Andromeda, Garden Regular & revolution) have uneven strokes that sort of jut out / leaves empty space on the letter. I will make use of these typefaces to draw lines (from the strokes that jut out / the blank space) to the points that will be discussed on the infographic.
As for the title typeface choice, I choose them with the thought in mind that it should be applicable to the 3 concepts that I have. Most of the typefaces look stiff and rigid, other than the futuristic ones, to portray the unemotional nature and organised mindset of abusers (when they get emotional its mostly fabricated to evoke sympathy or fear).
I like the typeface Beach Savage a lot because at a glance it looks normal and pleasant (quite rounded corners although it is a condensed sans serif), but at a closer inspection there are some sharp lines that go out of the stroke which hints danger and malice – much like the an abuser.
Inspirations for custom typeface: