IDEAS IN CONTEXT/ Poster-on-Article / Term 4, Week 1-2

Week 1

This week we were introduced to this class- what it will be about, and of course, the timeline to our 2 projects.

In creating an advertisement, we have to understand the audience the advertisement is intended for; their background, demographic, cultural reference. An advertisement is basically a way of persuasion – when advertising products, they’d persuade people to buy it. In PSA (Public Service Announcement/Advertisement), what’s being communicated/persuaded is an idea and awareness on certain topics, for the betterment of life quality. PSAs are non-profit advertising. They’re usually is a campaign and runs for a period of time, which demands consistency of the quality despite the usually limited budget.

Types of Campaign:

  • Commercial Campaign. This type of campaign promotes commodity product and services by informing customers, or promotes individual & groups (political candidates, corporations). Can be found in almost any medium (print, radio broadcast, TV advertisement, online ad) as well as unconventional media and formats.
  • PSA Campaign. This campaign serves the public interest, usually run by non-profit organisations (Unicef, United Colors of Benneton), or government. The objective is to educate people on significant social issues to stimulate positive social changes. In creating a PSA, general knowledge and awareness on what is going around us is important; for one, it allows us to communicate better in a way that is relatable to the general public.
  • Cause Campaign (CSR – Corporate Social Responsibility). These campaigns are sponsored by corporates. It raises funds for non-profit organisations and run in paid media. They’re used in part to promote a corporation’s persona.

To kickstart this class, we begin with a light(?) exercise of making a poster out of a headline from newspaper.

 

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Chosen article

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I try to approach the topic from different sides – the “unemployed” factor (poor, ‘gabut’, confused) or the “educated” factor (hand holding a CV with a stamp ‘application denied’, or with a ‘poor future’ reflected on the wristwatch.)

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Inspired from the poetry meme – how to display both unemployment and despite education in a relatable way? Heavy sarcasm to mock the system of the industry.

Week 2

This week we resumed working on our simple poster based on the newspaper headline.

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Idea that came up to me after QC-ing. I was thinking of words that would rhyme with kantong kering and finally decided on “juling” – and it sort of fits the (so not) hyperbole of having worked so hard in school and ended up not getting any job in the end.
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Vectorised draft

Feedback on poster:

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Revised poster
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(This website has the commenting-revising-pointing out/marking functions as well as real-time comment/chat? :’D)
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Approved!

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We also had to start coming up with idea for our PSA project, which will be about interpreting (current) local social issues in form of a poster. As a start of the brainstorming process, we were asked to think of 10 local issues and write them down on the board.

10 local social issues:

  • Fake vaccine
  • Unemployment
  • Jakarta Red Light District?
  • Tax amnesty anxiety
  • Education- constant change in curicculum
  • Sentence for sexual offender too short
  • Harassment in public transport
  • Increase in tobacco price
  • Prolonged trial (Jessica-Mirna case)
  • Catcalling (from abang” 🙂 )

I see catcalling as one of the most persistent issue in Jakarta (perhaps in other cities of Indonesia as well). Might be doing the poster based on this issue – but first, a research and survey needs to be done.

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