Research / Readings:
After more researches, I decided to cover the topic sexual objectification as a whole because it is the root cause of the catcalling problem – catcalling is just one of the behaviour of objectifying the human body.
Updated Creative Brief Download
The poster would be in a compare and contrast approach, comparing human body parts with its often-used euphemisms.
I was suggested to be very metaphorical about it and less direct about the human body parts; send the message through the metaphor rather than visually shocking.
(Sketches to be inserted)
I found out that there is no Indonesian term for body shaming yet, so I decided to add an Indonesian slogan above the English one (Shame No Body – which is also the name of the campaign).
Follow up on comments on Hightail
Following up the comments, I kept the pink-white look and the English version of the poster. I also changed the “globes” to “buns” because the globe imagery didn’t work all too well. Loosened up the details on “two types of rides” to make it less explicit.