Continuing from last week, we set off to discuss about the brand, its slogan and the packaging structure.
I also find references from other men grooming products which I think pose as a competitor to my brand, to see their approach & style.
I’d like for L/ON to go for something in between Molton Brown’s sophistication and H’ (Harry’s) clean, more youthful design. I was suggested to use brighter color or contrasting color, rather than earthy color which would look older (“heritage”-looking) since my target audience is of the 25-35 age segment.
The look I am aiming for is high-end and sophisticated but also quirky and would appeal to younger, urban/metro audiences.