ART DIRECTION / Strategic Plan Finalisation / Week 5 – 6

This week we worked on refining our strategic planning. I was told to improve the list of benefits from exercising, by adding social benefits.

I did research on “Step Count Challenge”, a group, walking count challenge in UK made for office workers which is held every autumn and spring. The media that they used were posters, website, blog, Twitter and the challengers itself.

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The tone and manner of my campaign would be bright, fun and encouraging, showing how exercise is easy and simple.

(Sketches will be inserted)

The media for my campaign would be poster, flyer/brochure, short video on social media, stickers on stair / elevator door / other public places.

References:

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