PACKAGING / Brand Development & Packaging / Term 4, Week 6

This week I was told to refine my logotype, to remove the diagonal lines on the logo and simply incorporate it as graphic elements instead.

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L too big, logo a bit too tall. Play w/ the placement of L and the color
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Digital mockup of the shaving foam bottle; interesting graphics but the logo brings it down

 

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Sketch on packaging graphics

 

Packaging that will be used for shaving cream, aftershave and mouth spray

 

27/11/2016

Logo Development

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The shape of the L / here is taken from the shape of a light switch.
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This light switch / circuit symbol. (Physics everyone woohoo)
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Played with the placement of letters for this one. I think this is a lot bolder (coming back again to the keyword “bold”) than the rest, and it does look younger and quirkier.
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Elongated the L a bit so it doesn’t look to imbalanced. Changed the / to . instead.
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More exploration, combining the two logotypes above
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Adopted the light switch shape onto the bunk bed looking stacking of L / ON. Added contrast of thick / thin strokes to the logotype. Will be playing with the colors.

I’ll be developing digital mockups for the packaging with these logos, each with different graphic elements applied to it.

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Shaving Foam digital mockup development

 

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