I have thought of numerous different concept since the last one, because it looked too lifestyle & doesn’t show much about the sports/exercising part.
One idea that popped up to me was to make the poster’s visual look something like a motion capture image (a person doing morning run to a businessman, two people dancing till they meet and finally became a family – a literal visual interpretation of “this exercise made me who I am” kind of thing). This idea was inspired by composite image of jumps done by figure skaters.
The other concept is to create an imagery of surrealist object by combining lifestyle things (accessories, gadget) and exercising equipments together. The message of the campaign, through the objects being morphed together, is to tell people that lifestyle and exercising actually comes hand in hand.
The tagline is rather provocative (feels too long though, have to work on it still) to grab attention.
Edited the navbar (tried to make it transparent. Needs a new font though)
Edited the background
Am thinking of editing the discography page; the carousel doesn’t feel effective at all.
Footer not fixed yet
Small device view
It still look like a mess when the browser size is small.
The problem I have with this is that when the page loads, it shows the panel directly instead of hiding it. Will fix this issue soon.
I’ll be working on the strategic plan and business plan throughout the holiday, calculating startup expenses for the coffee shop, budget as well as establishing the brand identity & visual. So far the logo sketches have been on track with the keywords (homey, cozy, playful & youthful) but it needs more development.
The first concept of the campaign is to introduce the benefits of including physical activity & exercising in lifestyle, in order to change people’s mindset that exercising is a tiring thing that they cannot afford to squeeze into their hectic urban lifestyle.
I was told that I’d be needing more variations to the visuals of the poster, variation on how to convey the “secrets”. Originally I came up with the Superman-pose idea due to the word ‘ace’, which I relate to hero. Superman hides his secret beneath his shirt, and he opens it to reveal the “S” sign. In the picture, the people will be revealing the secret of exercising and benefit that it brought to them. However, the campaign name “healthy secrets” would be more appropriate than “ACExercise”.
Second and third concept is a bit more complicated on its execution, as it is to make a challenge out of exercising & make it a trend on social media. Third concept is to do crowd controlling on exercises (taking up stairs, flash-mob in the park, etc.). The concept is inspired by the social experiment of when people see three or more people look up to the sky, most will automatically follow it even though there seems to be nothing.
After seeing these guidelines, I think I’m going to change the concept of my website – I’ll probably make them all in one page, rather than having 2 pages (landing page – home parallax) like I originally intented to.
Will update with Codecademy and website progress soon!