ART DIRECTION / Visual Production / Term 4, Week 10

QC Feedback this week:

  • All the elements are there (morph of sports equipment & lifestyle) but look & feel is too subtle.
  • Don’t focus on it being “clean & modern”. Explore more possibility of making it look ‘bright’.
  • It doesn’t look encouraging.
  • Needs to be more dynamic.
  • Refer to Apple watch’s new visuals.
  • Typeface choice: Balance the visual & type. If visual is already popping out, tone down the type. If the visual is subtle, type can help boost it up.

(References & color palette)

Still trying to make it more dynamic, and morphing of the shoe needs to be improved.




  • Improved look & feel (cleaner, lighter, brighter, more dynamic

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