QC Feedback this week:
- All the elements are there (morph of sports equipment & lifestyle) but look & feel is too subtle.
- Don’t focus on it being “clean & modern”. Explore more possibility of making it look ‘bright’.
- It doesn’t look encouraging.
- Needs to be more dynamic.
- Refer to Apple watch’s new visuals.
- Typeface choice: Balance the visual & type. If visual is already popping out, tone down the type. If the visual is subtle, type can help boost it up.
(References & color palette)
Still trying to make it more dynamic, and morphing of the shoe needs to be improved.
- Improved look & feel (cleaner, lighter, brighter, more dynamic