IDEAS IN CONTEXT / Assignment Progress / Week 10 – 11

These two weeks we have been focusing on finalizing stuffs, developing logo & brochure content.

The color green was favored, but the coffee bean (O) needs to be colored in a shade similar to coffee because not everyone could directly get the idea of the letters O substituted by coffee bean.  I have been trying to make the shape of logo look more like a mug by playing with the placement & sizes of the letters (as well as extending the stem of the letter D), while Kelvin tried to develop it in a more experimental approach (it ended up looking too compact and doesn’t align with the brand image at all).


Feli and Kelvin have been working on making the 3D mockup of the packaging as well as interior layout & design of the cafe.

(References will be inserted)

The design & graphic elements will be applied on the packaging by me. As for now, I’ve been applying it in vectors of the packaging first.


After I finish developing the logo, I plan to develop some brand identity stuffs too (name card, receipt)

Flyer idea

-3d mockups
-Menu design
-Flyer & Brochure (content & design)
-Logo finalisation, logo gsm



Brochure & Flyer Idea A

Screen Shot 2017-01-22 at 6.12.52 PM.png

Brochure & Flyer (Merged) Idea B

Kelvin provided the idea & concept of making the brochure like an origami (incorporating japanese themes to live up to our japanese name). The brochure, which comes in an envelope fold doubles as a flyer (When it’s not folded).

Screen Shot 2017-01-22 at 5.10.39 PM.png

Screen Shot 2017-01-22 at 5.26.20 PM.png

Screen Shot 2017-01-22 at 5.42.01 PM.png

Packaging (3D model / photo edit done by Feli)


Interior done by Kelvin


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