IDEAS IN CONTEXT / Assignment Progress / Week 10 – 11

These two weeks we have been focusing on finalizing stuffs, developing logo & brochure content.


The color green was favored, but the coffee bean (O) needs to be colored in a shade similar to coffee because not everyone could directly get the idea of the letters O substituted by coffee bean.  I have been trying to make the shape of logo look more like a mug by playing with the placement & sizes of the letters (as well as extending the stem of the letter D), while Kelvin tried to develop it in a more experimental approach (it ended up looking too compact and doesn’t align with the brand image at all).

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Feli and Kelvin have been working on making the 3D mockup of the packaging as well as interior layout & design of the cafe.

(References will be inserted)

The design & graphic elements will be applied on the packaging by me. As for now, I’ve been applying it in vectors of the packaging first.

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After I finish developing the logo, I plan to develop some brand identity stuffs too (name card, receipt)

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Flyer idea

WHATS LACKING SO FAR:
-3d mockups
-Menu design
-Flyer & Brochure (content & design)
-Logo finalisation, logo gsm

22/01/2017

SPRINT SPRINT PRINT

Brochure & Flyer Idea A

Screen Shot 2017-01-22 at 6.12.52 PM.png

Brochure & Flyer (Merged) Idea B

Kelvin provided the idea & concept of making the brochure like an origami (incorporating japanese themes to live up to our japanese name). The brochure, which comes in an envelope fold doubles as a flyer (When it’s not folded).

Screen Shot 2017-01-22 at 5.10.39 PM.png

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Packaging (3D model / photo edit done by Feli)

23/01/2017

Interior done by Kelvin

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