PROJECT DESIGN IMPLEMENTATION / Problems and Solutions / Term 5, Week 1-2

These two weeks we have been discussing about possible problems for the theme “Innovation Tradition” and how we can make a project out of those problems (also called business drivers) by finding solutions to them.

scans-6scans-5scans-4scans-3

All three topics and their solutions were well received, but the topic that I ended up choosing is the gender colour coding (later expanded to gender tradition which involve colour, roles and norms) because it’s something that I find myself most passionate  (for a lack of better term) about.

The alternative solutions to this topics are making a line of unisex clothing wear, making board games or card games. The one I chose (as the most feasible one) is the board games. This is derived from my childhood experience of playing Monopoly, how it enforced the idea that being rich feels good & like a winner. Games are important in childhood and ideas enforced by these games are unconsciously brought up to adulthood.

 

Research readings:

http://www.livescience.com/22037-pink-girls-blue-boys.html

http://prelim2009.filmbulletin.org/readings/08-Social_Change/Ridgeway.pdf

http://munsell.com/color-blog/why-that-color-gender/

https://link.springer.com/article/10.1007/s10508-014-0400-5

https://en.wikipedia.org/wiki/Traditions_of_Indonesia

https://www.google.co.id/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=tradition+meaning

https://www.hrw.org/world-report/2013/country-chapters/africa

https://www.google.co.id/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=off&q=problematic+tradition

http://www.thejakartapost.com/news/2015/05/30/virginity-test-indonesia-s-institutionalized-misogyny.html

http://www.theplaidzebra.com/indonesian-militarys-two-finger-test-on-women/

 

Research on educational / entertaining board games:

screen-shot-2017-02-28-at-8-43-23-am
Target market’s general overview on how they find enjoyment through games & plays

http://www.kidsmatter.edu.au/mental-health-matters/social-and-emotional-learning/play-children-learn-through-play/play-helps

Self-esteem / self image building games

Inspiring game with a great, realistic concept!

PROFESSIONAL PRACTICE / Mindmap, SWOT / Term 5, Week 1

In this class, we will be preparing our self-promotional package (self-branding) which ties to our portfolio class. We will also be working on our CV and resume.

To begin, we did mind mapping and SWOT analysis about ourselves, as part of self-exploration that’d better help us understand ourselves and establish an identity that we’d be presenting professionally to others (clients, boss, colleagues & peers) in the future.

SWOT Analysis (based on mindmap & questions answered, in both personality and designing skills)

Strength

  • Punctuality & good work ethics (responsible, good track of work and deadline)
  • Strong opinionated, honest (often act as motivational drive when the issue/objective of the design is something I am strongly passionate & opinionated about)
  • Ability to generate interesting visuals & graphic in designing
  • Perceptive about other people’s need (friends, clients)
  • Planning, organisation and researched-based
  • Able to maintain democratic stand in team situations & delegate tasks efficiently to team members
  • Reliable
  • Interested in many different subjects, social and cultural, open-minded
  • Not limited to one skill only

Weakness

  • Difficulty convey (abstract) thoughts in simple way that people can understand
  • Messy, doesn’t pay good attention to details
  • Often lack motivation to initiate something
  • Too concerned about what others think about myself
  • Not assertive enough
  • Lose interest very quickly regarding subjects / issues that I dislike
  • Too fixated on an ideal or point of view, until someone comes up with better alternative
  • Decisions that I make are limited to my financial abilities

Opportunity

  • Able to work in many different fields, versatile
  • Can exhibit logical and artistic strength at the same time
  • Engage audience through interesting design visuals
  • Overcome financial difficulties by coming up with more cost-effective & interesting solutions

Threat

  • Overshadowed by those who are more active & assertive
  • Limited to doing graphic work only
  • Not competitive enough in the modern design industry
  • Limited by financial-based decisions, the need to put money first over personal satisfaction

COPYWRITING / What it is / Term 5, Week 1

 

This week we are introduced to copywriting, what it is and what differentiates it from regular writing. We also did some exercises to help us improve our sense of copywriting.

Copywriting, by definition, is written content communicated through print/online media, particularly marketing and advertising. They’re written to raise brand awareness and persuade its values.

Examples of copywriting and where they can be found:

  • Tagline / slogan
  • jingle lyrics
  • Online / print media
  • Billboard ads
  • Website content

source

To write effective copywriting we need to be familiar with the product that we are trying to market, as well as be aware of the target market. By knowing the benefits of the product we can showcase it through the copywriting, using words/lingo that are relevant to the audience. It’s important to avoid giving too much information about the product.

 

Exercise 1

Write Tinder bio (no more than 3 lines) for your friend, based on your ‘research’ on them.

Ian, 19, Male

In me, you can find a friendly, self independent and persistent person. As an open-minded person, I like to engage in deep conversations about various topics and I’d like to have them with you. 🙂

The bio is more formal / mature because he seeks for a partner who is: willing to have deep convo, more stand-offish / doesn’t butt into his personal issues and open about any kind of subject of conversation.

 

Exercise 2 

Write a tagline & ad copy for an imaginary product

We discussed many different imaginary products, but I chose to cover the holographic personal assistant/advisor. I named it APA (Accessorised Personal Assistant), and it is basically an accessory with built-in AI which can manifest itself through holographic means. It assist the wearer with day-to-day activities, decision making, keep track of the wearer’s schedule and appointment, etc.

Wear the Future.

More than just smart, APA is a stylish, accessorised personal assistant made to accompany and assist you in your day to day activities. There’s no need to wait, wear the future now.