PROJECT DESIGN IMPLEMENTATION / Problems and Solutions / Term 5, Week 1-2

These two weeks we have been discussing about possible problems for the theme “Innovation Tradition” and how we can make a project out of those problems (also called business drivers) by finding solutions to them.

scans-6scans-5scans-4scans-3

All three topics and their solutions were well received, but the topic that I ended up choosing is the gender colour coding (later expanded to gender tradition which involve colour, roles and norms) because it’s something that I find myself most passionate  (for a lack of better term) about.

The alternative solutions to this topics are making a line of unisex clothing wear, making board games or card games. The one I chose (as the most feasible one) is the board games. This is derived from my childhood experience of playing Monopoly, how it enforced the idea that being rich feels good & like a winner. Games are important in childhood and ideas enforced by these games are unconsciously brought up to adulthood.

 

Research readings:

http://www.livescience.com/22037-pink-girls-blue-boys.html

http://prelim2009.filmbulletin.org/readings/08-Social_Change/Ridgeway.pdf

http://munsell.com/color-blog/why-that-color-gender/

https://link.springer.com/article/10.1007/s10508-014-0400-5

https://en.wikipedia.org/wiki/Traditions_of_Indonesia

https://www.google.co.id/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=tradition+meaning

https://www.hrw.org/world-report/2013/country-chapters/africa

https://www.google.co.id/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#safe=off&q=problematic+tradition

http://www.thejakartapost.com/news/2015/05/30/virginity-test-indonesia-s-institutionalized-misogyny.html

http://www.theplaidzebra.com/indonesian-militarys-two-finger-test-on-women/

 

Research on educational / entertaining board games:

screen-shot-2017-02-28-at-8-43-23-am
Target market’s general overview on how they find enjoyment through games & plays

http://www.kidsmatter.edu.au/mental-health-matters/social-and-emotional-learning/play-children-learn-through-play/play-helps

Self-esteem / self image building games

Inspiring game with a great, realistic concept!

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