For the past 2 weeks I have been developing the tagline, ad copy and Twitter/Instagram caption for my imaginary product, as well as producing visual draft of it.
The comment on this was that the tagline & ad copy were fine, but design-wise it is too crowded. The idea on this one is more of a compare & contrast, and it ended up kind of (very accidentally) racial.
This is the adjustment to the visual I do on week 5, with a much cleaner look with a futuristic element included in the very natural environment.
This was the twitter caption that I came up with, with reference to pop culture (magic / Harry Potter / Doctor Strange and whatnot). It wasn’t bad, however it didn’t really hit because it is not too direct on what the product offers in comparison to the competitors.