The progress on Barteg branding have been positively received this week, however there were some things that needs to be worked out such as the logo & visual system – what is the main color for the logo, what’s the system for “day & night” look of the visual system?
Adjustment on the visual system based on the new moodboard
Some typeface exploration (more can be seen in visual diary)
I’ve been thinking that it’d be better to pick one body typeface and use handlettering for the headlines, in the style of the logo’s handwriting so that there is a red line in the visual system. (Will be discussing & experimenting on this)
(Sketch will be inserted)
We’ve also QC-ed the environmental design of Barteg, and so far the problem is on the food-ordering system. We originally wanted the food trays to be directly adjacent to the bar seating area but if so, then the ones sitting on the bar will be blocking others who’d like to order the food as well. This is just one possibility of the layout, more variation coming soon.
- environmental sketch variation
- Visual system shift day & night (menu, logo, uniform)
Tidy the “G” of the barteg so it’s more legible Typeface exploration
- Light installation sketches & digital mockup