CORPORATE IDENTITY / Assignment Progress / Week 3 – 4

For the past 2 weeks my group has been working on logo sketches for the corporation that we are rejuvenating – Jasa Marga. We also brainstormed further on building Jasa Marga’s brand image, by coming up with several keywords that we want to emphasise. The keywords are link, trust, accessibility and support. We want Jasa Marga to portray itself as a trustworthy corporation that supports the community by linking different people and parts of society together.

Finding symbolism for each keywords that we chose


Our next step would be to digitalise the chosen logo sketch. We are also advised to work on customising the typography so that it is unique and belong exclusively to Jasa Marga only.


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