PORTFOLIO / Symbol Development / Term 5, Week 3-4

These past 2 weeks I have been brainstorming further about my decision-making concept and coming up with a symbolism for it.

The concept is about the how decisions that you make (or others, actually) in your life brought you up to this point, made you who you are and in a sense, constructed your life.

I brought up this topic because I think it is important for people to understand how decision-making works, as people are often too engrossed with their own busy-ness and fail to see the bigger picture of the events in life. Feeling is just a small part of making a decision, and even though it is important to count feeling into factor, you shouldn’t let your feelings ride you. A huge part of my life is due to countless of bad decisions as well, in which I realised that bad decisions don’t necessarily result in bad outcomes. The result of your decisions becomes a collective string of events and they construct your life.  

I symbolise the connections of decision, action and the outcome with spider web & sun; the strings of decision & action being spider web, and what it constructs (life) being sun.

Sunweb symbolism ppt-01Sunweb symbolism ppt-03Sunweb symbolism ppt-02Sunweb symbolism ppt-05Sunweb symbolism ppt-04Sunweb symbolism ppt-07

Digital development of the sun-web shape

Sunweb symbolism ppt-15

Logo break-down, explanation of decision making process

Application of logo onto pattern & visual system

Currently on work:

  • Installation idea (keep brainstorming!)
  • How to package the portfolio
  • Portfolio structure & layout

PORTFOLIO / Brainstorm & Concept Exploration / Term 5, Week 1-2

(1/3 Update not complete)

These past two weeks I have been researching about things that’d symbolise me and a concept for the personal branding which would resonate to myself & my personality.



I started off very direct, creating logos / symbols with my initial, while trying to convey aspects of my personality through various concepts.


Because I felt like it wasn’t working, so I tried to build the concept from a different perspective; not simply based on adjectives that form my personality, but my decision-making process. Where did that come from? At the end of the day, my decisions are what create my designs, the reason why I’m currently doing what I am, who I am as a person. I’m on earth not even because of my own decision!

So I think that it plays an integral part in everyone’s life. To elaborate it in a broader sense: How a person makes their decision also ultimately defines them as a person- how they think, factors in decision-making which they prioritise more than others, why they made the decision as such. I believe that every happenings in life occurred because of a reason, and that all these interconnecting decisions, actions and outcomes form the entirety of someone’s life.


To further expand this concept, I look through the whole “decision-making” in different perspective; if before I talked about the interconnecting outcomes which constructs someone’s life, this time it’s about the factors that affect decision-making (logic & intuition). The other perspective would be the process of making a decision itself, which is like piecing all the informations, facts, opinion, and personal understanding to come to a decision on what is the best course of action to take. I represent this in jigsaw puzzle, because it is a process of putting the right pieces together, finding solution to a mess of a problem.

Moodboards & SWOT


Shapes exploration – combined the shape of web & sun (symbol meaning “Weaving of life”)