The progress on Barteg branding have been positively received this week, however there were some things that needs to be worked out such as the logo & visual system – what is the main color for the logo, what’s the system for “day & night” look of the visual system?
Adjustment on the visual system based on the new moodboard
Some typeface exploration (more can be seen in visual diary)
I’ve been thinking that it’d be better to pick one body typeface and use handlettering for the headlines, in the style of the logo’s handwriting so that there is a red line in the visual system. (Will be discussing & experimenting on this)
(Sketch will be inserted)
We’ve also QC-ed the environmental design of Barteg, and so far the problem is on the food-ordering system. We originally wanted the food trays to be directly adjacent to the bar seating area but if so, then the ones sitting on the bar will be blocking others who’d like to order the food as well. This is just one possibility of the layout, more variation coming soon.
environmental sketch variation
Visual system shift day & night (menu, logo, uniform)
Upon receiving the creative brief from my design director of this project, I concluded (and later confirmed with Seth) that the most important keywords for Barteg are affordable, comfortable, cozy, new and fresh.
This week, I was assigned to do 30 logo sketches first for Barteg. I sketched out the logos with several different approaches and style. Since it is targeted for the lower-economy class, I have to remember that it cannot look too sophisticated.
From these sketches, Seth liked the approach number 28 the most.
I began to develop the logo digitally and the visual identity as well.
Having finished the logo sketch, I now was assigned with the environmental sketch of Barteg.
This week we began working with our graphic designer on the project. So far, the goal until next week is to finish chance!’s brand identity & character design for the illustrations on the job & event card.
After discussing & brainstorming, we decided that illustration style such as Fairly Odd Parents would be the most feasible for the project, considering the time length and how suitable it is for the target audience.
Logo & brand identity development done by GD
The game mechanics & elements are under development alongside with the design development.
This week I have been working on the game system of the board game, which is still under development & hopefully finished by the time I hand the creative brief over to my graphic designer. (if not, then we will be discussing it together until week 5, alongside with the illustration production).
Chance! is a eurostyle board game, where players rely on planning & strategy to collect as many points as possible to win. The 5 stages of the game are kids (5-8), pre-teen (9-12), teen (13-19), adult (20-55), late adulthood (55-80). The challenge of the game is to reach the endgame with the most points / life tokens (which measures as the “life satisfaction” throughout the game), without any black tokens. There will 20 jobs available in the game and it will be unlocked in the adult stage. Jobs can be purchased with adjective cards collected by the players mainly in the kids, pre-teen and teen stage. Apprenticeship and internship jobs can be found in the teen event card. To advance in the game, players roll dice. This game is meant for kids age 7+ and can be played with minimum amount of 2 participants.
Next week we have to present our project, along with the design strategy. I’m still researching and collecting reference on what kind of illustration would best suit the target audience, and what keywords that go along with it. I think the biggest opportunity for this project is that board games are starting to gain momentum again since 2016, with parents starting to be more aware of the harm that can be done by exposing gadgets too much & often to young children.
These two weeks we have been discussing about possible problems for the theme “Innovation Tradition” and how we can make a project out of those problems (also called business drivers) by finding solutions to them.
All three topics and their solutions were well received, but the topic that I ended up choosing is the gender colour coding (later expanded to gender tradition which involve colour, roles and norms) because it’s something that I find myself most passionate (for a lack of better term) about.
The alternative solutions to this topics are making a line of unisex clothing wear, making board games or card games. The one I chose (as the most feasible one) is the board games. This is derived from my childhood experience of playing Monopoly, how it enforced the idea that being rich feels good & like a winner. Games are important in childhood and ideas enforced by these games are unconsciously brought up to adulthood.