TYPOGRAPHY SKILLS / Assignment Progress / Term 3, Week 11

The rambunctious layout was better received, so I decided to go back to it and do something about the “happiness is to be” part of the phrase so that it doesn’t look so detached from the rest of the elements.


These are the three most possible background color for the poster. I personally like the straight-forwardness of the magenta backdrop the most, but dark grey background provides more contrast and adds nuance to the composition better.

Interface design mockup

INFINITE is a social media app where users can interact with each other, share their thoughts and ideas on different topics and subjects. There are forums as well, other than private chat platform & home feed update. Forums cover various topics of conversation, divided but not limited by MBTI personality types. The app also includes a customisable profile page with custom name display – users can choose from the gallery of typeface provided by the app or write their display name in their own handwriting (stylus phones are very much supported!).

Graphic elements on this app are entirely made out of typefaces.

Tshirt & sticker design development
iPhone app interface presentation



TYPOGRAPHY SKILLS / Assignment Progress / Term 3, Week 10

This week is the poster submission week, although we are given the chance (and time!! Although not much of it.) to fix our posters before we move on to working on the sticker, tshirt and App interface design.

I went back to sketching on paper to get more ideas on how I want the poster to look like and I decided on looking bold, weird and “making a statement” sort of feel. I have to change my poster because the last one was straying away from the brief & was way too gimmicky (have to agree with this. What was I thinkiiinggggg).












I decided to focus on the words “Happiness” and “Yourself” at first, but experimented with making the word “Yourself” more experimental. Shortened the line to “Happiness is to be yourself” – although this could be interpreted like “happiness is to be by yourself” instead of “Happiness is being yourself (Your true self, your weird self, channeling it from the inside out)”??  Hopefully the cheerful tone of the poster would deter that perception. This one is inspired by the feedback to make the poster look unique, authentic since it is about being and showing yourself. I use a bold sans serif so it looks friendly but strong, and quirky at some parts.

Screen Shot 2016-09-09 at 7.40.04 AM.png

Not sure how to typeset the “happiness is to be” yet. It looks really off.

I want to try on making the “yourself” look really deformed but I don’t want to sacrifice the legibility of it. *more experimentation going on*

Other considerations (and approach) for the poster:


Handlettering – the shape is wavy & going out in a motion that looks like it’s emerging, speaking out. This approach is more on the “inside out” part, showing yourself to the world and be pretty about it. Decided to scrap this because I feel the handlettering isn’t strong enough and it looks too made up/embellished to be genuine.


Tearing off the word facade- too dark and the word “facade” too strong and sets the attention away from the handwritten sentence which is the main point for the poster. Vibe got too dark. Deconstructing the word “facade” here & playing around with pathfinder inspired experimentation for the word “Yourself” as shown above.


Various experimentation

2 compositions which I think look the strongest
Combination of the above two (color scheme & type composition)

I like this color scheme a lot more because it looks more vibrant, youthful and feels a lot happier. It does look a bit like the “yourself” part is screaming at your face, but I was hoping for it to be the main focal point & look like it is speaking out to the world.


Experimented some more on the look of each letter, giving each of them differences although they mostly have the same colours.

now THIS one highlights more on the diversity of each letter… and then you have the “E” which is plain ordinary and nothing has been done to it. But because it is ordinary among some weirdos it becomes something different as well…



After asking for feedbacks and filtering them out, I decided to keep the diverse-looking typefaces and tone down the layout so that it looks more like a statement rather than too overwhelmingly shouting on the audiences’ face. This poster is about boldness, making a statement about your difference and be happy about it. The focus is on the diversity of each letters. Will be tidying the alignment before printing it out.


I’ve been developing the sticker, tshirt and iPhone App UI. For the tshirt and sticker I mostly use the existing graphic elements that I have developed while working with the poster.

My iPhone app is a social media platform called Infinite, where people can interact with each other in forums, private chat as well as home feed (like Twitter). Because my whole concept is about being happy with yourself, self-discovery and acceptance, so I apply it into the application by having a forum where people of same / different personality types can discuss different ideas with each other. There’ll be also optional choice of taking a personality test upon registering with the application (which the user may skip & take at anytime they wish.)

The application also includes customisable profile page, with customisable typeface for their name display. They can choose the typefaces, or even write it on their own (if they have a stylus-equipped phone) so that they can represent their personality and style. Users can also upload photo albums and arrange music playlist within the app and it’s accessible to other users.



TYPOGRAPHY SKILLS / Assignment Progress / Term 3, Week 9

This week we have a critique session prior to the poster submission week.


This is the poster that I put up for critique session, and while the concept was received well, the type and layout needed improvement. I was suggested to fix the hand lettering and use less colour, showing the concept through the typeface/handwriting rather than colour.

So I’ve dedicated the whole evening (yesterday) to fix it and it was quite frustrating. I ended up thinking of different approaches on the whole “inside out” thing – what if it is not ripped, but peeled?

What if there’s contrast between formal typeface and handlettering? Until finally, what if I mask type within type to get the multi-dimensional look which also applies to the concept?

(Colors adjusted for CMYK color setting)

The writing that covers up most of the page is literally me describing myself, both the good and bad traits. The message that I want to deliver from the poster is something like “Judge me? As long as I have the freedom to express who I am, I’m good mate. I’m happy. People pleaser? Duh yes, but I’m happy pleasing others. Lazybum? Being lazy feels good ok, minus the guilt that comes after it.”

Also might have accidentally created a desktop background while experimenting.

Screen Shot 2016-09-02 at 7.08.45 AM.png

My idea for the iPhone app is to create something like PerC (personality cafe), a forum where people discuss about their personality/MBTI types and different aspects about it, such as: What jokes do (this MBTI type) find funny? How does a (MBTI type) function under stress? Since this will be an app, it won’t be limited to just a forum, but users will be able to take the personality test upon registration. There’ll be forums where people can communicate with each other, as well as a customisable profile page which isn’t limited to profile picture & biodata, but users can also add albums and playlist there (music selected from a range of global music bank). For example, you can have this playlist called “Songs in the showers” and people can view it, and give their thoughts about it! Or an album filled with random images of doodles or photographs.

Will be working on it, as well as the sticker and tshirt.

TYPOGRAPHY SKILLS / Assignment Progress / Term 3, Week 8

(More sketches in visual diary)

This week we had a critique session in class- we passed around our sketches that we’ve done and ask them to pick the ones that they think works the best.

I played a lot with positive-negative space as well as perspective because to me happiness is multi layered and quite complex. Sure, things that make you happy can be simple, but I find the reason to the happiness is quite inexplicable by words.

So far, my sketches have been received as quite too overwhelming to portray “security”. It was also suggested to change the word security into being secure, at ease, so that it doesn’t give the impression of “security guard”. Out of all the sketches, these are the 2 that were picked out by the lecturer for me to develop again, with the suggested idea of making an infinity sign, symbolising an indefinite happiness.



I thought of it and decided on a broken infinity symbol- made of S with a diagonal line drawn across it- because ultimately life isn’t about infinite happiness, there’s no such thing – it’s more on the way people view life, and their way in handling problems that arises that can make them happy or not.





Another idea that arose was to have a dice with the writing “be secure” engraved on its sides, with a trail of imprint (like ink stamped) that says “Happiness”. Stamp / imprint can be associated to certainty and being secure emotionally (from the inside) means being self-certain, so. This is an attempt in simplifying the look of the poster, so that it doesn’t look too complicated.





These sketches focus more on contrasting the fluctuating movement of happiness and stability of being secure.



These ones simply represent an infinite sign- I don’t dislike them but they feel too simple? (in full-on experimental mode here)



This one focuses on the form of the S – some the particles are curved inwards to make it feel protective while some curves outwards and going out of the space to represent the emotions of being happy. So the “secure” isn’t confining nor overprotective, it’s just comfortable and happy.



Did some sketches digitally on Photoshop.



I started out with writing the(my) whole definition of happiness “happiness is being secure inside out” and then I decided it looks too diverse and I have to simplify it. I decided to take the words “happiness inside out” only, while still pretty much maintaining the same concept of being happy is to feel secure enough to be who you are (from the inside) and show it to the world. It involves self expression, discovering self identity and being self certain, which I think are important issues to young adults who generally start overthinking about who they are and what they want to do in life. The placement of the words “happiness” and “inside out” makes it look like an opening to something else.


These digital sketches are so different than what I sketched out on paper, with the exception of the imagery of an opening (to give the inside and outside dimension on the poster). I definitely toned down a lot of the complexity in the look of the poster as well as the message that I’m trying to send behind the “security” and “inside out” concept. I was afraid that simplicity would be boring and not experimental enough but at the end of the day I think no matter it looks simple or complicated, the important part is to get the message across to the audience. If complex doesn’t work, then maybe simple does. I’ll be fixing the handwritings so they’ll look neater and re-adjust the colour.


-tidy up the handwriting

-make the writing “inside” looks prettier



I decided to keep the peach pink backdrop because I want to represent it as the outer exterior people often paint themselves- as a nice, polite person and nothing else, because that’s what the world expects of them. To be truly happy, sometimes you have to rip that off and show the world who you are.

The color gradient (blue-yellow) and the movement (down to up) suggests that it may not always start off all bright and sunshine, but when time allows (and it will), you’ll eventually find happiness in your life.


-Backdrop looks too plain, maybe add some decorations? (I’ll find a reason to!!)

TYPOGRAPHY SKILLS / Assignment Progress / Term 3, Week 7

Analysis on chosen inspirations from Meggs (Type and non-type related)


I’ve decided that “Security” will be the main theme of my happiness project, and I think that it is an especially important issue for people aged 17-21 (as well as young adults).

Speaking from experience:

A lot of times, people start to lose their sense of ideals and belief, due to it being crushed by the weight of reality and world’s expectation. For example, you’d be saying “The world is a happy place if you accept yourself as who you are, as well as accepting others!”. As you age and experience more things, you’ll start to doubt, “How can I accept myself if I don’t know who I am?” “Others do not accept me for who I am, why accept them for who they are?”. This is a point where insecurity arises, and as a result – unhappiness. People begin to touch up their look, because they start to care about how people judge them. They start to care about what everybody say about them, loses their confidence along the way.

I think this is especially true for people as they begin to step into the 17-year-old zone, because it is the beginning point where people start to think very seriously about life, what they want to do, who they are. This concerns finding self-identity, discovering things about themselves, and when they don’t (which is often the case) they get incredibly insecure, or take the wrong approach in “inventing” an image for themselves. I think this is because people these age are too busy taking care of school work and campus assignments, they don’t have much chance to do self-exploration and seeing the world in a different perspective. Not even many adults have discovered it, and very rarely that they have a sense of self-certainty about who they are and what they really want in life. This emotional insecurity causes dissatisfaction, unhappiness, and sometimes even depression (to those more melancholic folks). This is why I think having emotional security is very important in attaining happiness. Being secure about yourself is the best way to be happy in life. Knowing who you are, your limitations and how to overcome them and develop yourself from that point.

It’s not that being secure means there aren’t any problems – life is filled with problems, and no one can change that. People have to change for them. When you’re secure, you’ll deal with these problems with the right attitude – finding appropriate ways to solve them, the way you know how to.

These emotional security needs to be supported by external factors that makes people feel secure as well – friends, partner, caring family, or things as simple as bringing powerbank when you’re planning to stay out of house for the whole day.

The definition to my happiness, when summed in a few words, would be “happiness is security inside out”. Emotional security, and the external factors that support them.

Read of the week & Muse:

Nevereverland – Nano

Importance of Feeling Secure

TYPOGRAPHY SKILLS / Happiness Project / Term 3, Week 6

The word “happy” is generally defined as “feeling or showing pleasure, pleased” (Oxford Advanced Learner’s Dictionary 7th Edition, 2006). “Happiness” would simply be the noun to it; the feeling of happy, the feeling of being pleased. Simple enough, right? But somehow, when asked to define our happiness, most often than not we would struggle to find a concrete answer to the question.

As a kid, I remember that my mother would teach me the principles of Chinese lifestyle and strings of Chinese proverbs that come with it. She’d emphasise how happiness comes from being healthy and that with a healthy body comes greater fortune, which is the reason why one should not compromise on their diet and health in favor of saving money. Upon searching Chinese sayings about health and happiness, I did find a quote. It is, however, not Chinese, which means that various races agree on this principle of how health and happiness relate to each other.

The foundation of success in life is good health: that is the substratum fortune; it is also the basis of happiness. A person cannot accumulate a fortune very well when he is sick.

P. T. Barnum

However, is it really the case? Does one’s health guarantee their happiness in the short or long run? Would someone be happy if they’re healthy, but they live to do something that they dislike? Should happiness be based with being healthy and accumulating fortune?

I think that a lot of people discern happiness very differently. I find that happiness is not all that hard to find, but people would often see happiness less strongly than its opposite. Being grateful on good things that happened in your life (or let’s say, in a week) is more temporary than being resentful about the awful bits that happened in the same span of time. I find it difficult to recall what things that make me happy, even when I’m feeling apathetic and not particularly mad about anything. Sometimes we just don’t remember what make us happy, but when it happens we’d know instantly that it is happiness.

Last week we did a quick survey around the campus and had people we encountered to write what makes them happy, or how they define happiness. The answers we have are pretty various, from as simple as “payday”, “no more assignments” or “eating Grandma’s food” to religious answers, to abstract answer that leaves the question with an open end. I think the similarity between all answers is that they all feel good, proud, pleased, loved when they’re happy. “Happiness is shopping” because shopping items that would make you look good would in turn make you feel good about yourself, as well as feeling good about receiving praise from others. One defines happiness as “anak-anak yang taat agama, anak-anak sekolah lancar”; adults and parents would feel happy if their children have smooth academic record because they need not to worry, and they can be proud of it. Religion is a bit more subjective, but there are many parents who’d be pleased, proud and at ease when they see their children obeying the laws and principles of their Religions. “Payday” obviously makes people feel great because it is like a reward of their hardwork, or something that they deserved being given to them, added with the pleasure of knowing that they can spend the money on something they like.

For me, happiness is about having a sense of security. Yes, receiving money would make me very joyous, but I find that kind of happiness rather temporary. I think fact that payday makes people happy proves that people needs a sense of security in their life, knowing that “omg I am still getting paid for what I do, I’m not going to live on the streets soon!”. Being happy about getting paid would be washed away soon enough by being pissed at your boss, or the work that you have to do. But knowing that you’re getting paid and it’s not going change anytime soon makes you feel secure, that you still have money to pay for your and your family’s needs. The strings of pride, relief and feeling of being rewarded are just additional factors for happiness, but not the long-term reason for it. Knowing that you’re loved, that you have somewhere to belong, somewhere and someone to go back to at the end of the day no matter how badly you screwed up provides an ultimate sense of security, relief and happiness. To know what you want to do in life, to know that this is the best life you could ever have (despite greater and better living out there) and be contented by it. To know that you don’t have to live without looking good, but others wouldn’t care nor judge so much as to lift their eyebrows. To know that you don’t have to live to please others, but also knowing that others are happy because of you. To know that the things that you do would be helpful to many others. Not having to worry about living a lousy future without job and family.

Maybe, life would be a lot happier for people if they know that they have control over it and not having to worry about dying or going bankrupt or being dumped by their partner.

I think all of those are happiness to me, since I am still such a youth angsting over the many possibilities of life and wish to just settle, thinking of how happy and easier life would be that way. Of course, people see happiness in different lights; some may find a sense of insecurity thrilling instead and enjoy the various things that life throw at them, living their life as they follow the current of life and being happy about all the randomness and crazy bouts of roller-coaster fun.

Loved, secure and still living.

In this assignment, we are tasked to define our own happiness and how to spread it out to others (target audiences are university student from age 17-21) in forms of poster, sticker, t-shirt and iPhone application interface design.

As a quick survey in knowing what others think about happiness, the whole batch went and asked people around the campus to write down what makes them happy / how they define happiness.

Our research includes researching on 25 typographically inspiring artworks on happiness (from Meggs History of Graphic Design book) and 25 other artwork. That, plus at least one hundred works from a contemporary artist that inspires/portrays/incites happiness in their works.

(to be continued)

(images will be scanned for better quality)





TYPOGRAPHY SKILLS / Assignment Feedback / Term 3, Week 5

During class this week, we had an evaluation session on our own and our classmates’ progress on the Poetry in Motion assignment. We learned how to evaluate objectively, and start a review not with “I like this one the best”, but from first impression and gradually analyse the content, layout and typographic choice of the composition.


The feedback I received on this composition was that it looks intense, messy, hard to read. Problems with alignment (the fire-ice-desire look like they belong to the lines below them). The other compositions were less welcomed than this one, because of the irregularity of the flow.

Following up the critiques, I fixed the structure, alignment and flow of the composition so that it’d be easier to read. I also tried overlapping the “fire” and “ice” on the first few lines as suggested, and it turns out looking more legible.


Not only that, I changed the page to 50x50cm because the 70×28 orientation did the composition no good, and there was barely any space to place the title and author of the poem. As for the “destruction” I experimented on adding cracks on the letters by duplicating them, placing them on top and coloring them with the color of the page. I repeated the process on the last few lines so that the structure looks like it is crumbling. I was also told that it’d be better for the letters of the word “destruction” to be scrambled even more, instead of creating an m-like wave (like it does above).


Last but not least, I scrambled the last 3 lines and make them look like they’re not only cracked, but also crumbling down, giving a total impression of destruction. I also swapped the background & text color, and I feel this color scheme gives the right aura and has the correct intention – the dark backdrop emphasises the poem’s theme of end and destruction of the world.

I feel that the evaluation session was definitely helpful and it opens new possibilities and insight. We often get so absorbed on doing our own work that we miss things that would’ve been easily spotted by others.

Thanks a lot and cheers to all the constructive criticism! 🙂


TYPOGRAPHY SKILLS / Poetry in Motion – Assignment 1 / Term 3, Week 4

Today we started working on our first assignment, “Poetry in Motion”, in which we have to represent the poem in a typographic composition which reflects / portrays the meaning of the poem itself.

My chosen poem is Fire and Ice by Robert Frost. I chose this poem because of it obvious duality and elements of juxtaposition. It is straight forward and simple in its wording, the tension tight, as the poem lets reader ponder on how fire and ice – desire (lust, greed, jealousy) and hatred (indifference, scorn, bitterness) would bring destruction to the world.

Some say the world will end in fire,
Some say in ice.
From what I’ve tasted of desire
I hold with those who favor fire.
But if it had to perish twice,
I think I know enough of hate
To say that for destruction ice
Is also great
And would suffice.

I received many interesting and helpful suggestions (and keywords!) after the recitation of it in front of the class. Many suggests that it is intense, with qualities of duality, polar/magnetism, clashing, destruction, revenge, payback, “about hurting someone”.

My own interpretation of this poem would be that even though fire and ice are two opposing elements – in appearance, color, senses, sight, scientifically – both could cause the same fatality to human. Lukewarm is pleasant, but too much fire will burn. Cooled drinks, shaved-ice are nice, while too much of ice causes frostbite. Two different things, but at the end of the day, when presented to mankind, they’re equals. Too much desire in a relationship could easily kill it as soon as it started it – can’t handle jealousy, constant needs and wants of each other. Hatred obviously destroys a relationship – indifference, no communication, doesn’t care of each other, or even to the point of wanting to harm because of the hatred. To me, the poem hints the vulnerability of mankind, sort of like whichever way you’re headed it leads to destruction. First part of the poem clarifies that the writer thinks that desire would be the cause of destruction, but second part of it says that if there should be another destruction, hatred is enough to do the job. It’s a kind of warning to the readers that both desire and hatred (fire and ice) are dangerous traits that human inherently possess, and either of them could put an end to anything as quickly. Obviously without hatred, everyone would start wanting everything on earth, and without desire, everyone would be indifferent to everything, no passion, no sentiment, no intent – the two cannot exist without each other.

(to be continued)

References / Inspiration / Muses for the sketches:

“Aerial Fight” (Sword Art Online OST) – Yuki Kajiura

Venom by Colin Falconer

 A Kiss of Clashing Colors“A Kiss of Clashing Colors” by Mark Astrella

(Maxim Vengerov) Introduction and Rondo Capriciosso by Camille Saint-Saens

(Ice Dance) Papadakis / Cizeron (2016 European Championships)

Concept sketches on how to visualise the poetry

100 sketches:

Chosen sketches that I’d digitalise:



Digitalised sketches

These are the layout I chose to digitalise and they do look quite different from the sketches. Some of the layout that I like from the sketches aren’t really applicable on Illustrator (most of the time the type isn’t fluid enough to create the shape of the movement).


Personally, I like this one the most (especially the upper half of the layout). The typefaces I used for these (and most of the other layouts) are Georgia (most of the text), Bodoni BT Book Italic (“fire”, “twice”), Easy Street Alt Eps (“desire”), Cooperplate Gothic Bold (“HATE”), Trajan Pro (“but if it had to perish”) and bolded Georgia (“ice”).

I added multiple “so” and “s” that looks like it’s falling down to the word “some”, to visualise the plurality of the word. (At first I wanted to make it look like the end of a fire, but S isn’t sharp enough to suggest that imagery). I also repeated the “twice”, coloring them blue and red to represent the duality theme of the poem. The text gets looser as it gets to the end of the poem, like an ice melting. While sketching this one, I was thinking of a melting castle, hence the shape of the texts.

For the typeface, I chose classic typefaces because the poem is old and classic, with scripts to add emphasis on strong words. Although this isn’t the final layout yet, I’d like to keep this concept and polish this to make it look better, and see through other sketches – in hopes of perhaps encountering new fusion of ideas.

TYPOGRAPHY SKILLS / Exercise Progress / Lebaran Break


For this exercise (Production processes) I decided to make a packaging for sugar, salt or pepper (or chilli), in the size of 15.24×10.8cm.


The idea is to create a simple looking (with entertaining quote?) packaging (targeted for younger cooks / demographic in general) with die-cut on the handlettering that will show the content of the box. The words written on the box are catchphrase / memes / swearing inspired, while holding significance to the content.
For example: “Oh Holy Hell” is spinned-off from oh holy s***/c***, and the “Hell” is derived from how chilli sauce is hot and burning, as if a mini hell is inside the package. “What the Salt” is from what the f***, replaced by Salt because when you feel irritated with somebody & feel the need to ‘insult’ (Indonesian term “menyindir”?) them subtly, you are being “salty” (or “salty as f***”)

I’ve asked some friends about how they feel upon eating food with high sugar, salt or pepper content, and received pretty diverse and entertaining answers. 2/3 said that they’d get dizzy & nauseous when eating too much sugar, while pepper/chilli would fire them up. One said pepper makes them sense that a sneeze is coming. Salt gets 3 of them cringey, and the foods they think of first that is salty are fries, french fries, shihlin fried chicken.








Digitalised handlettering (magenta outline marks cutting line)

I’ve worked on the layout and I’ve picked the Salt and Chilli box to test print (the sugar one just isn’t strong enough for me, but this might change after I test printed the two and die-cut them so I can see how they’d physically look as a box packaging).


As for the salt packaging, I think the second one has better handlettering, but somehow it looks a bit too “sweet” for me (due to the rounded edges I guess). This might just be me but the 1st option looks “saltier”. I’ll print them both and see which one looks better physically; maybe the chilli packaging would outshine them and I’d be submitting it instead. My current worry is that the typographic composition (which is one of the crucial task in this exercise) is way too simple.


(Other variations I did)


Another variation – added yellow stripes to the salt box in relevance to french fries / fries that are often coated in plenty of salt. ((Entirely unsure about this as well))




After a week of total dissatisfaction, I decided to redo everything – brand new idea, concept, execution.

I just thought that I really had to change everything because the packaging idea is no where strong enough as a typographic composition. So I decided to do something experimental with digital type, and the theme for this is the King Arthur legend. The idea came spontaneously as I was googling- I just thought of the phrase “lady of the lake” and after looking at google images on how lady of the lake is usually portrayed in pictures, I decided to start composing something on InDesign.

The composition is created entirely by the letter L. I chose blue for the main “L” because lake’s color, black as the background because almost every portrayal of lady of the lake has night setting. White lowercase l that juts above the blue L is the sword that she holds out (to be bestowed upon King Arthur). Black swirl of L that cuts through the main, blue L is supposedly the hand, gripping the hilt of the sword (the blue L itself can be portrayed as the hilt). More swirling Ls placed below is to give the “waves of water” impression.

For Merlin’s “M”, I wanted to use a broad serif font to represent his encompassing power, because Merlin of the legends is very powerful. I decided on Adobe Garamond Pro because its uppercase M is wide, and not too bolded despite the huge body size. There are elements of duality here (white underneath the M ((can also symbolise Merlin’s beard)), black background with two inverted Ms) because Merlin’s magic, with such power, can be used for both good and evil. The two inverted Ms placed side by side creates a silhouette of a 4th, narrower M, right above the green M.


As for Arthur’s “A”, I decided that it is appropriate to pick a font with strong, solid base (because he is a King who stood and fought for his people – although several versions of the legend also suggested that Arthur is not as noble). Once again, this is also composed of all As in varying sizes. The yellow As (two inverted, placed oppositely to each other) that strikes through the middle of the red A symbolises the hilt of the sword Excalibur (Arthur’s sword). The stroke of the yellow A that goes downward from the end of the page signifies that the sword is broken (as told in the legend). I like this one the most because I think it tells a coherent story and the composition looks the best out of all 3. I picked red and gold because multiple portrayals of King Arthur uses this color scheme (sometimes also red-blue).

These will be a series of postcard, “Contemporary Typographic Portrayals”, and I’d have the colored main letters varnished ((please let this be possible)). It’s also somewhat linked to my Animation Techniques movie website assignment, where I’m creating it for “Fate/Zero”, an animated series which is a kind of historic spinoff with urban setting. (Check the website progress here and here).

Inspirations on the composition:

(Mostly inspired by BBC’s take on the King Arthur legend, “Merlin”)

Might also do a Morgana version to even out the postcard series!


Might be going along with the packaging idea, because I can’t find printshop that can / would do spot UV varnishing (they’ll only take order in bulk). Will be searching for other printshops but currently I have printed a testprint of the packaging and it’s looking pretty cute.





FINAL PRINT (packaging box, die-cut)








I found out about a printing place that’d cater to spot UV varnishing regardless of the quantity and it is surprisingly pretty affordable.

The layer of varnishing on the letter A came off at the edges after being cut, but thankfully the printshop is willing to fix the mistake and I will definitely go back there to get it tidied up. I also varnished the small “-rthur Pendragon” text to emphasise it.


TYPOGRAPHY SKILLS / Lecture + Exercise Progress / Term 3, Week 3

(Lecture summary to be written)

For our third exercise, the brief was to create a typographic composition (size 15.24 x 10.8, vertically or horizontally) with some of the specified printing techniques & finishings. (Letterpress, Gravure, Digital / Die-cut, Varnishing, Emboss / Deboss, etc.).

We are first required to get 10 compositions from design books with the techniques & finishings, evaluate on how they fit the compositions’ concept and how they added value to the design.

Current evaluation on how the technique & finishings support the concept (handwritten):




(Update 27/07) Typed in evaluation: